Primedia Broadcasting Reviews All Planned COVID-19 Directives by Ziyanda Mbolekwa

Primedia Broadcasting has taken the decision to suspend all its annual events across its brands until further notice. This follows the directive of President, Cyril Ramaphosa prohibiting gatherings of more than 100 people and effectively cancelling mass celebrations.   

Primedia Broadcasting Head of Events, Alexia Poulos said “The country’s leadership has taken bold and necessary steps to contain the virus, and as a responsible business with brands that deliver multiple lifestyle events, the health and safety of South Africa’s citizens takes priority.”

Primedia Broadcasting forms part of the major South African sporting and lifestyle calendar, to this extent all events scheduled from March have been cancelled until further notice. It is the company’s policy to give event goers a full refund in the event of total cancellation. For more information on specific events, log on to

“We are actively monitoring the situation and will communicate with our stakeholders as we have been provided clear directions by the government and the WHO.” said Poulos

Primedia Broadcasting encourages South Africans to take heed and adhere to the health preventive measures communicated through credible news sites and resources. It is important during this time to avoid panic and misinformation.

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